Financial Markets and regulations are constantly changing. To stay ahead of the curve (and after years of planning), we’re excited to announce the merger of two experienced firms, Munro Financial and Sentry Financial, into one practice FORTITUDE FINANCIAL.
The culture of large asset gatherers (banks) is very different to small advisory firms. Often both will have some very good people working for them, but generally front line staff in the larger institutions won’t have any say over policy or procedure.
The problem for us humans, is that we’re hardwired to react strongly to negative signals. When we invest, if we see the value of our investments dropping, a loss is a very amplified emotion. We are far less emotional about a win, than we are a loss.