Financial Markets and regulations are constantly changing. To stay ahead of the curve (and after years of planning), we’re excited to announce the merger of two experienced firms, Munro Financial and Sentry Financial, into one practice FORTITUDE FINANCIAL.
The problem for us humans, is that we’re hardwired to react strongly to negative signals. When we invest, if we see the value of our investments dropping, a loss is a very amplified emotion. We are far less emotional about a win, than we are a loss.